So what exactly is responsive design? Imagine you’re a customer. You walk into a store and the first employee you meet will create the first impression for you. The owner greets you first… and her face is sideways. Or she has only one giant eye in the middle of her face. In today’s online market, the company’s website is what often makes that first impression on your customers. The above off-putting example is what it’s like for an online customer when a website doesn’t work easily on their phone.