Future Forward Digital Experience Platforms (DXP)

You’ve likely realized by now that your website has an effect on the perceived credibility and quality of your business. A website is the face, voice, and brain of your company. It should be designed to capture customer attention from top-to-bottom with features only found in high-end professional websites! We offer Digital Experience Platforms that combine state of art technology along with crystal-clear design so you can have an online presence unmatched by the majority of your competitors.

WHAT IS A DXP?

Not Your Mother’s Website

Did you know? 38% of users actually stop engaging with a site when the content or layout are unattractive.

DXPs are not ordinary websites. A DXP places a high degree of emphasis on interoperability and cross-channel continuity across the entire customer journey. The DXP becomes the central technological foundation for the digital customer experience aspect of digital business. When studies show 38% of users actually stop engaging with a site when the content or layout are unattractive, your website could significantly impact your bottom line.

SMARTER EXPERIENCE INFRASTRUCTURE

Create Meaningful Connections with your Customers

We help companies who are competing in the digital world. As these companies rethink their stacks, they need to put in place a new digital architecture that will work for them for the future. They need an architecture that is flexible and scales with them. We can recommend which type of structure will be best for your company. This type of architecture enables digital-first enterprises to flourish, with modular services that help create new types of applications and experiences reliably and securely so you can engage customers and then help them achieve their goals!

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CONTENT & DATA

Content, data, and design are the foundation of today’s digital experiences. Our digital experience platforms combine all three engaging users, converting more customers, and driving results in every channel. The goal of content is to lead the consumer through their purchase. Marketers spend about 70% of their digital budget on content. It’s the lifeblood of experiences and the customer journey. Data gives content and experience the ability to fulfill any need. What content should be developed, when it should be delivered, to whom it should go, and so on.

INTERNET OF BEHAVIORS (IoB)

DXPs utilize artificial intelligence (AI) and machine learning (ML) to generate customer insights, scale content, experiences, and provide one-to-one journeys without employing a million people to do manual labor. We leverage this data to generate actionable insights and deliver personalization that performs, giving your customers an experience that makes them feel seen, and heard. When you automate and orchestrate the customer journey, you eliminate silos and create meaningful connections with your customers which drive up revenue.

SECURITY & COMPLIANCE

Our DXPs provide personalization, community building, and other social tools essential for enterprise websites. Intended for copious amounts of traffic, affordable, and easily expandable, DXPs also provide ADA & WCAG compliance along with unmatched website security. Our Flexible theming system means your website will be accessible to users on a whole array of devices with an encryption system that is HIPAA-compliant to protect sensitive PII or PHI or your users. Our robust solution also offers multilingual features that can help in developing location-based, language-specific websites.

By far, the greatest danger of artificial intelligence is that people conclude too early that they understand it.

—Eliezer Yudkowsky

Web Design Is Not Just How It Looks. Web Design Is How It Works.

88% of online consumers are less likely to return to a site after a bad user experience so regardless of which CMS you choose, implementing a low code foundation that performs quickly and seamlessly for your user is key.

While WordPress is the most commonly found CMS on the web, Drupal is a more robust and expandable platform. WordPress is generally more cost effective for SMBs while Drupal is more cost effective for industries such as government, healthcare, education, manufacturing and franchisers. Picture a two line highway, one way in and one way out. This is WordPress. Now picture a 6 lane highway with 3 lanes in and 3 lanes out. This is Drupal. Not all cities a 6 lane highway, but some do and others still would stand to benefit from one.

So, how do you know which platform is right for your company? Our strategy team will assess your business needs and online goals to determine which CMS will be best for your business long term.

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Hosted & Managed DXP

Your website is the office, branch, or store that that never closes. It’s the one place customers can reach you anytime, from anywhere. It may be THE PLACE customers decide whether they want to do business with you or not.

Your DXP by cloudCreative will be artfully designed, skillfully developed, and securely managed and hosted. We will create your site and continue to care for it long after it’s been launched, including a strong focus on SEO.

LEARN ABOUT HOSTING OPTIONS